Transformative leader with expertise in developing and executing strategic initiatives. Adept at team building, nurturing relationships with key stakeholders and creating systems for exceptional service delivery.
Email: brownjenniferd@gmail.com
LinkedIn: www.linkedin.com/in/jennifer-brown-mpa
Professional Experience
City of Dallas | Assistant Director, Interim
Communications, Outreach and Marketing Dept.
Feb. 2024- present
- Promoted to provide strategic direction of Communications, Outreach and Marketing, a management department administering services for the City’s residents, stakeholders, media, 48 service departments, elected officials, and executive leadership.
- Develop and direct Public Information, Outreach, Language Access, Design, Social Media and Broadcast Divisions, initiating processes to maximize collaboration and coordination.
- Partner with all City departments while specializing in policies and programs for public safety, social services, housing, homelessness, equity, legislation, development, budget and direct service.
- Expand engagement with multicultural and multilingual audiences by creating new platforms for communication and relationship development.
- Lead impactful marketing campaigns designed for diverse audiences, demonstrating brand enhancement and successful increases in service and program utilization.
- Create and implement effective communication campaigns and strategies, shaping and cultivating public relations, inclusion and engagement.Track and measure key performance indicators and measures of success.
- Supervise media relations, fostering networks, trust and transparency. Direct media buys and in kind media strategies. Expand earned media using methods of media training and effective communication. Coordinate and lead press correspondence and conferences.
- Develop and manage crisis communication tools and strategies. Lead teams and City communications during emergency activation.
- Facilitate vendor recruitment, oversee contract administration, monitor and report progress while maximizing return on investments.
- Monitor public policy and legislation at all levels of government to establish priorities for City’s agenda.
- Oversee City’s budget process mandating public notice while prioritizing public engagement and feedback mechanisms.
- Recognized for nurturing relationships with internal and external stakeholders, fostering positive partnerships.
City of Dallas | Manager of Public Information
Communications, Outreach and Marketing
Jan. 2022 - Jan. 2024
- Successfully increased the capacity and operations of the Communications, Outreach and Marketing department by developing departmental services process improvements.
- Recruited, trained, and managed Public Information Officers, Outreach, and Language Access team to implement essential functions and strategic initiatives.
- Developed, planned and executed marketing campaigns, tactics and asset requests for all city departments, elected officials, and executive leadership.
- Created and implemented effective communication campaigns and strategies, resulting in improved public awareness and engagement.
- Managed media relations, buys, and monitoring.
- Developed and directed crisis communications strategies and emergency activations.
- Maintained strong relationships with stakeholders, fostering positive collaborations and partnerships.
New York City Department of Finance | Director of Constituent Services
2020 - 2021
- Promoted to lead the development and management of a Constituent Services Unit within the External Affairs Division of Country’s largest municipal taxing authority.
- Built sustainable technical, procedural and operational systems for exceptional service facilitation. Integrated technology based on data and led by public engagement to empower community development.
- Expertise in policy, government relations, and external affairs, cultivated dedication and support. Developed and managed coalition of elected officials and constituent services teams, resulting in collaboration and improved outcomes. Created partnerships with advocacy groups, community and faith based organizations to serve agency goals.
- Managed and improved vendor and business relationships and agreements. Identified and implemented process improvements.
- Led transition to remote work and virtual service programs. Trained internal and external clients on self service technology bridging operations.
2017 - 2019
2013 - 2017
- Created and coordinated citywide innovative programs to facilitate agency services increasing outcomes year over year with expanded audiences.
- Focus on public benefit programs for senior and disabled population, raising enrollment to record levels. Utilized strategies to strengthen economic and community development.
- Led community, business and stakeholder engagement building coalitions and support for aligned objectives.
- Established sustainable systems for operations, case management, and program evaluation. Exemplified excellence for exceptional service delivery.
- Won Teamwork Makes the Dreamwork agency award for recognition of ability to develop programs and teams successfully exceeding agencies goals aligned with City’s strategic initiatives.
2013 - 2017
- Developed and executed a comprehensive outreach strategy for engagement while exceeding annual goals. Success led to increased funding and capacity.
- Established and nurtured strategic partnerships with local organizations, resulting in transformative collaborative initiatives.
- Led a team of outreach specialists, providing mentorship and guidance, resulting in improved outcomes, effectiveness and team cohesion.
- Implemented data-driven decision-making processes to reach objectives aligned with funders and contributors agendas.
- Cultivate relationships with donors, board members, and key partners to reach fundraising plan and financial stability.
- Leverage government relationships to provide strategic guidance on policy and legislation promoting inclusion and equity.
- Managed Creating Healthy Places federal and state funded grants and programs.
- Specialized in public health programs and policies to increase availability of fresh produce and healthier options in food deserts.
- Developed partnerships with businesses government partners, nonprofits and educational institutions.
Education
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| Spanish Language and Culture Training Program, Universidad Nebrija, Madrid, Spain |